ai generated marketing content cartoon
AI Generated Marketing Content cartoon - Marketoonist
Ad exec Dave Trott once pointed out the dictionary definition of "content" to unpack his distaste for that term in marketing: "Content (noun): everything that is inside a container; the contents of a box." "So there it is: we're in the shipping business. That's what happened to what we used to call'the idea.' The idea has become whatever goes into the box: just content. It could be anything, it's not important… "Content is seen as just stuff. The stuff that goes into the space that's there to be filled… It doesn't matter what the content is.